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HOW (and why) I STARTED REJOY LIVING CANDLES

I get asked a lot how I came up with the idea to start this company, and the story of its beginning…and lemme tell ya, it has to do with so much more than just making something that smells pretty.

Let’s start at the beginning.

 

My background is actually in interior design. I grew my own business from the ground up, and I’ve been very blessed to work with clients in many exclusive neighborhoods all over Southern California. I always use candles in people’s homes as a critical design element; it not only creates beautiful ambient light, but it also brings an element of nature and pleasure into the home. It literally gives the room LIFE.

When shopping for candles for my design projects, I became frustrated trying to find something that worked across the board with every style; the packaging was often too busy, had a loud color scheme that didn’t fit, or smelled overwhelming and sometimes didn’t seem to smell at all!

But the worst part was that the majority of candles contained petroleum and other worrisome additives that caused soot and pollution, and frankly, I didn’t feel comfortable releasing that into the air of my clients’ homes.


Cut to: a year or so ago I was invited to design an eco-luxe gift lounge for the Emmy Awards here in Los Angeles.

 

It was an amazing opportunity and I was thrilled to be part of it! It was then that I made my first-ever candles for that event. I used my now-signature coconut oil blend as the base for the beautiful essential oil fragrances and parfums to create travel candles for the gift bags. And people loved them so much! They were even using it as lip balm and hand creme in addition to the original use as candles. The response was so positive and huge and I knew I was really onto something.


After that pivotal moment came another...

 

...my marriage had just ended and I decided to take some time away with myself to get to the core of who I am and how I want to move through the world.


I went on a transformative trip to Santorini and Mykonos, first on my own, and then with my amazing yoga tribe. Healing from my own journey had me contemplating things like, “what does LOVE mean to me?”, “what does it really mean to have FAITH?”. And as I sat with these questions, everything came together in my mind pretty distinctly: I wanted to create this candle company with the intention of celebrating everything that’s beautiful about living, and as a way to foster connection with the self, and with my community.


I came back, and even though it was scary, I decided to go for it.

 

I hunted down the best makers to assist me in finding the most eco-friendly ingredients possible. I took great care in creating the blends of fragrances, matching them to the feelings I wanted each scent to evoke. I designed the stunning black-and-white packaging that I felt could be put in any design environment and work. And I wrote my personal mantras for each candle: LOVE, JOY, FAITH, and GRATEFUL, sharing the deepest part of my personal journey in an outward way.

I will never forget the day I met with my graphic designer to unbox the very first shipment of my candles…

 

...we were sitting in True Foods Kitchen in Newport Beach, and we lined up all the candles in a row: LOVE, FAITH, GRATEFUL, and JOY, and under each title it reads: “unity+bliss”. The server came to take our order, took one look at the candles and said, “Oh, I get it! So, if you take love, plus joy, plus faith, plus gratitude, it equals BLISS!”. And then she sauntered off with her blond ponytail bouncing behind her. My designer and I looked at each other and said, “well, she just summed it up! Out of the mouths of babes!”.

And it’s TRUE: those four pillars of love, gratitude, joy, and faith really do equal BLISS.

 

I am so GRATEFUL that I took the leap and created this company and that you’re here to join this community and step into your bliss, baby!

Join our community!

We are on a mission to experience and share more JOY, LOVE, GRATITUDE and FAITH.

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